Physician creators: specialties and audiences
Use specialty, audience and editorial history together when evaluating a physician creator.
By the Infludoc team · Updated 2026-11-04 · Editorial policy
Start with subject expertise
A specialty can provide relevant context for a health topic, but the profile still needs individual assessment. Review qualifications, scope of practice and how the professional presents their expertise.
Understand who follows
A physician may speak mainly to patients, caregivers, colleagues or students. Assess available audience information, geography and language instead of assuming that a specialty determines the audience.
Use the published roster carefully
Infludoc’s published roster currently features physicians in Brazil. Counts are dated snapshots, and participation depends on interest, availability and fit. Other professions and markets can be requested through project-based matching.
Next: build your campaign brief or explore published creators.