Build lasting relationships with medical opinion leaders.
Create a program around the audience and the expertise your brand needs. Digital Opinion Leaders and Key Opinion Leaders can contribute different forms of professional and audience relevance.
Infludoc coordinates matching, editorial planning and the agreed delivery process. Program duration, local context and professional participation are defined in the proposal.
Choose the role by the objective
A DOL is a recognized voice in digital settings. A KOL typically has scientific or institutional influence. The roles can overlap in the same physician; neither label alone proves relevance to a particular audience.
Define the audience
- Patients and caregivers, where appropriate.
- Healthcare professionals and scientific audiences.
- A specific specialty or health community.
- The countries, languages and channels that matter to the program.
Plan a clear editorial process
- Editorial direction: Agree topics, references and the purpose of each activation.
- Professional alignment: Preserve technical independence and the professional’s communication style.
- Brand review: Set the designated medical, marketing and legal review responsibilities.
- Delivery and learning: Record approved versions, published deliverables and available indicators.
Measure the agreed outcome
Separate completed activity from audience outcomes. Reach, views, engagement, tracked links and qualitative feedback each answer a different question. A brand-awareness objective does not automatically establish attributed sales.
Frequently asked questions
Can you support international briefs?
Share the target countries, languages and audience. The published physician network is based in Brazil. Additional professions and markets are assessed case by case; the proposal confirms available coverage and participating professionals.
Does a shortlist confirm a collaboration?
No. Each professional’s suitability, interest, schedule, commercial terms and usage rights need to be agreed before the collaboration is confirmed.
Who is responsible for reviewing content?
The agreed process involves the brand’s designated stakeholders and the participating professionals. Local professional, advertising and product requirements must be assessed for the relevant market; coordination does not constitute regulatory certification.
How does pricing work?
Each proposal reflects scope, creator fees, formats, usage rights, duration and any agreed exclusivity. State your preferred budget and currency in the brief. No fixed rate or automatic conversion is implied.
Related insights
- Pharmaceutical creator campaign planning: A guide to audience, review responsibilities and measurement.
- Explore creators: Meet the published Brazil-based physician network.
- Build a campaign brief: Define the objective, audience, market and scope.
- Request a shortlist: Discuss your brand’s next collaboration.